Sales & Marketing

Channel Marketing Manager

Celona is hiring a Channel Marketing Manager for the next phase of its growth: an energetic team member for our growth marketing team to drive Celona's channel marketing activities across the United States. You will be one of our thought leaders and contributors in driving our efforts to ensure we are creating, enabling and executing successful marketing programs that generate leads and pipeline through our channel partners.

Job #1 for this role would be to engage with and develop a community of advocates among Celona's channel resellers and managed services providers, and drive high level of efficiency in their sales and marketing efforts for the Celona solution. All that's done within this role should have a long term view in channel reseller relationships rather than short-term issues and gains. With your support, Celona's field sales teams will have an opportunity to accelerate the development of opportunities within their sales funnel.

In this position, you will directly report to the Director of Growth Marketing. You will engage with Celona's partners at a business level on topics ranging from executing joint events, sales development efforts within region and across verticals, technical and sales enablement, among others. Your ability to translate the needs of Celona's partners to rapid execution, great communication skills and cross-functional collaboration with Celona's sales leadership would be key factors in your success.

Responsibilities

You will be an ideal candidate if you have:

Responsibilities

  • Build targeted channel marketing plans and programs, with defined KPI with the goals of optimizing program performance to ensure pipeline/lead targets are met
  • Be able to work with a cross-functional team to plan & execute regional field and channel campaigns, and define metrics to analyze and track program success
  • Develop and build close relationships with key channel resellers and managed service providers with the goal of strategically marketing Celona products
  • Partner on the design and development of comprehensive assets and unique content built for awareness and enablement of channel partners
  • Align marketing with sales to ensure marketing campaigns within the channel are synchronized with sales strategy, corporate goals and priorities
  • Execute channel-facing webinar / webcasts, publish newsletters, and event management of regional events in partnership with channel partners
  • Identifying measure of success and providing regular updates on performance metrics for channel marketing activities and campaigns

You will be an ideal candidate if you have:

  • B.A or B.S. degree with 3+ years of experience in field and channel marketing program management and execution
  • Preferred experience within the IT networking, cloud software and enterprise applications technology segments
  • Deep understanding of channel routes to market and channel enablement, with additional sales experience as a plus
  • Experience managing marketing campaigns and outreach specifically in the US
  • Proven track record delivering integrated demand generation campaigns to both end customers and the channel
  • Experience with online and offline event management, and developing long lasting relationships with channel partners
  • Excellent communication and collaboration skills with engaging personality to work with sales and marketing teams
  • Ability to create and successfully implement marketing programs and strong organizational skills

Bonus Points if you have:

  • Previous examples of your work
  • Awards and/or industry recognition
  • Ideas on how you’d do your job from the North Pole

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Bonus Points if you have:

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